Last night, the famous rapper, Kanye West and the “12 Years a Slave” director Steve McQueen appeared at a highly secret LACMA event to release their video collaboration, “All Day / I Feel Like That.” It is said that the final product will be a 9-minute extravaganza with the purpose of being a conceptual art project.

The special event that was held in the museum was surrounded with more intrigue and secrecy than a James Bond film. Cell phones were forbidden, and journalists are bound to secrecy until a classified date. 120 people were able to listen to the two artists speech, and it wasn’t a surprise that West did most of the speak. According to the LA Times, the presentation was a “conversation dominated by the mega pop star’s rambling”:

“I go off on these rants that don’t make any sense, but I don’t give a … ,” West apologized. Sitting regally in the front row of the audience was his wife, Kim Kardashian. The cellphone ban didn’t apply to her, but the reality TV star, sheathed in a low-cut, form-fitting number, politely stowed her device prior to the start of the talk.

The presence of Kim Kardashian bring some irony to West’s next words:

The Grammy-winning pop star permitted himself to launch into a number of conversational tangents. At one point, he criticized the state of the music industry, saying there are few true artists in the business. “Please quote it,” he told the reporters in the room.

He later described himself as a “bad celebrity, but a pretty good artist.” West ranted a number of times about the effects of money on art. And yet big business was in the house Friday, with a number of UTA top brass in the audience. The agency began representing West earlier this year. 

Some people might say that Kanye doesn’t display a high level of artistry. As a matter of fact, he is defined by textbook as a “artsy-fartsy.” Is he planning now to separate himself from his superstar position? That’s an extremely difficult thing to do after marrying the Kardashian family.

Photo Credit: By David Shankbone (David Shankbone) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

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