In the last 12 months, Katy Perry has earned $135 million; reaching the third place in 2015 Forbes’ 100 Highest Paid Superstars list.

Manny Pacquiao got the second place, by making $160 million, just behind Floyd Mayweather who made $300 million, earns from the one-night payday of their highly expected fight between them, in May. This event made the 30-years-old pop star got behind the two boxers.

But the real deal is, what did Perry do to become the leader in a race between other singers like: Taylor Swift (eight place – $80 million), Lady Gaga (twenty-fifth place – $59 million), and Beyoncé (twenty-ninth place – $54.5 million).

Perry’s international popularity is the essential factor behind her amazing success.

“Of the 124 shows she played during our June-to-June scoring period for earnings, 75 of them took place abroad, spanning 27 different countries and four continents,” writes Forbes, “60% of her total income now flows from outside of North America … her hits translate.”

Perry’s Australian tour featured 23 shows and other five in China by the end of the last year, considered a difficult and outstanding performance by the singer.

“People appreciate when you come,” Perry said during an interview with Forbes. “They know how hard it is.”

But Perry also takes the opportunity to make extra money from her tour merchandise. According to Forbes, “she’s averaged a staggering $20 per head per night in merchandise sales on the tour, according to her managers, about four times the industry’s average.”

Considered as a smart businesswoman when talking about her endorsement contracts, Perry only works with products that she believes in, which must come with seven-figure deals. Some of her brand’s deals are with Adidas, CoverGirl, and Proactiv.
“She took a page out of Ashton Kutcher’s book, electing to take ownership positions instead of flat fees for shilling brands like Popchips,” according to Forbes.
“One thing I’ve been able to do is know the power of having equity deals,” said Perry. “I don’t ever like to do things unless I’m really a part of them.”

Perry also doesn’t have any critic against streaming music websites like Apple Music and Spotify, different from Perry’s top rival and nemesis, songwriter Taylor Swift.

“Music has changed,” Perry said during the interview. “The record is that launching pad for all kinds of other creative branches.”

Also, the pop star is not shy about talking about being in the top.

Perry posted in her Instagram, which has already 23 million followers that “there is no shame in being a boss” when announcing that she was going to be in the Forbes cover.

Before accepting the offer to be on the cover of Forbes, I was told that a lot of women have previously shied away from doing it. I wondered if it was because they thought socially it would look like they were flaunting or bragging or it wasn’t a humble decision. Ladies, there is a difference between being humble and working hard to see the fruits of your labor blossom, and your dreams realized. Hopefully this cover can be an inspiration to women out there that it’s okay to be proud of hard earned success and that there is no shame in being a boss. Also… don’t think that I didn’t celebrate this moment by going straight to Taco Bell and getting my crunch wrap supreme 💁💅#ontourbreak

View this post on Instagram

Before accepting the offer to be on the cover of Forbes, I was told that a lot of women have previously shied away from doing it. I wondered if it was because they thought socially it would look like they were flaunting or bragging or it wasn't a humble decision. Ladies, there is a difference between being humble and working hard to see the fruits of your labor blossom, and your dreams realized. Hopefully this cover can be an inspiration to women out there that it's okay to be proud of hard earned success and that there is no shame in being a boss. Also… don't think that I didn't celebrate this moment by going straight to Taco Bell and getting my crunch wrap supreme 💁🏻💅🏼 #ontourbreak

A post shared by KATY PERRY (@katyperry) on

“I am proud of my position as a boss, as a person that runs my own company,” Perry said. “I’m an entrepreneur. I don’t want to shy away from it. I actually want to kind of grab it by its balls.”

“I like to dress up and be Katy Perry when it’s appropriate, when I’m promoting something, but I’m Katheryn Hudson [her real name] on the business side,” she added.

Her success is remarkable taking in consideration that Perry left high school by the age of 15; she went for a GED instead to follow her dream.

Leave a comment

Your email address will not be published. Required fields are marked *